Sometimes, us artists are social bottom-feeders and stray from high class. We can wear cologne too. In fact, a cologne who's target audience are artists would be... avant garde!
In 2011, Lanvin released a cologne for men called "Avant Garde." The marketing sucked. They should have marketed to artists.
FINAL DRAFT
During a quiet time in Starbucks, after losing the most recent text messages from my dream woman, I made a silent prayer to keep on trucking. Minutes later, I trucked onto an idea: instead of making the commercial standard television time, what if the clip was part of a marketing campaign on Instagram. Instagram now has video. 15 second video. Plenty of time for something sweet.
SECOND DRAFT
FIRST DRAFT